The film wasn’t cheap it carries a $50 million production budget.
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Warners is hoping that positive sentiment from audiences, who gave the film an “A” CinemaScore,” and awards chatter for Smith could extend its life in theaters and keep the movie playing throughout the holidays.
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The company didn’t report any HBO Max viewership metrics. is releasing it concurrently on HBO Max, which likely cut into ticket sales. It may be slightly premature to call “King Richard” an out-and-out bomb because Warner Bros.
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Heading into the weekend, the studio was projecting a start closer to $10 million. The film, starring Will Smith as the father of tennis legends Venus and Serena Williams, eked out a meager $5.7 million from 3,302 venues in North America. release “King Richard” became the latest adult-oriented drama to crumble at the box office.
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Despite rapturous reviews and Oscar buzz, the Warner Bros. Outside of action-heavy tentpoles like “Ghostbusters: Afterlife” and recent releases such as Marvel’s “Eternals” and MGM’s James Bond entry “No Time to Die,” the domestic moviegoing landscape remains largely impaired. “It’s going to get mighty crowded at the multiplex later this week when three new high profile wide releases hit screens,” says Comscore analyst Paul Dergarabedian, referring to next weekend’s offerings Disney’s musical “Encanto,” MGM’s star-studded “House of Gucci” and Sony’s horror thriller “Resident Evil: Welcome to Raccoon City.” However, Dergarabedian adds, “the film should be able to stand up to the newcomers will benefit from the extended holiday frame.”